The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...

Tyler Lacoma has spent more than 10 years testing tech and studying the latest web tool to help keep readers current. He's here for you when you need a how-to guide, explainer, review, or list of the ...